Winston-Salem, North Carolina, has quickly become one of the most attractive cities in the Southeast for real estate investors, particularly those interested in short-term rentals like Airbnb. With its rich history, vibrant arts scene, and growing economy, this city offers plenty of opportunities for property owners to generate consistent rental income. If you’re considering diving into the Airbnb market in Winston-Salem, here’s a guide to some of the best neighborhoods for investment.
1. Downtown Winston-Salem
Downtown Winston-Salem is the heart of the city, bustling with energy and activity. Known for its blend of historic charm and modern development, this neighborhood appeals to a wide range of visitors, from business travelers to tourists. Its proximity to popular attractions like the Innovation Quarter, local breweries, and art galleries makes it a hotspot for short-term rentals. Properties in this area may come with a higher price tag, but the premium location ensures high occupancy rates and competitive nightly rates.
2. West End
The West End neighborhood is a historic district that exudes charm and character. With its tree-lined streets, restored historic homes, and easy access to downtown, this area attracts guests who value a cozy and picturesque setting. Travelers appreciate the West End for its walkability, boutique shops, and local dining options. Investors in this area can tap into the demand for unique accommodations that showcase the city’s heritage.
3. Ardmore
Ardmore is one of the most sought-after residential neighborhoods in Winston-Salem, located conveniently near Wake Forest Baptist Medical Center and downtown. Its friendly atmosphere and classic homes make it appealing to families and solo travelers alike. The neighborhood has a steady influx of medical professionals and visitors attending events at nearby universities, making it a reliable choice for consistent Airbnb bookings.
4. Buena Vista
If you’re looking to cater to a more upscale clientele, the Buena Vista neighborhood is worth considering. This area is known for its stately homes, quiet streets, and proximity to Reynolda House Museum of American Art and Reynolda Gardens. While properties in Buena Vista may require a higher upfront investment, the neighborhood’s prestige can attract guests willing to pay a premium for a luxurious stay.
5. Wake Forest University Area
The area around Wake Forest University is ideal for investors targeting families visiting students, alumni attending events, or sports fans coming for games. Properties near the university are in high demand during graduation season, homecoming, and other campus-related events. This neighborhood is also attractive to business travelers and academics, ensuring a steady stream of rental income year-round.
6. Old Salem
For a truly unique Airbnb experience, Old Salem is a great neighborhood to consider. This historic district offers visitors a chance to step back in time, with its beautifully preserved 18th-century Moravian buildings and cobblestone streets. A property in Old Salem can stand out on Airbnb due to its proximity to this living history museum, attracting history buffs and families looking for a memorable stay.
Tips for Airbnb Investors in Winston-Salem
- Understand Local Regulations: Before purchasing a property, familiarize yourself with Winston-Salem’s short-term rental regulations and zoning laws to ensure compliance.
- Focus on Amenities: Guests often choose Airbnbs over hotels for the home-like amenities, so consider properties with features like parking, outdoor spaces, and fully equipped kitchens.
- Market Seasonally: Winston-Salem experiences peaks in tourism during events like the National Black Theatre Festival and seasonal university events. Tailor your pricing and marketing strategies to capitalize on these periods.
Final Thoughts
Winston-Salem is a city full of potential for Airbnb investors, offering an attractive mix of affordability, demand, and charm. By choosing the right neighborhood and staying attuned to market trends, you can position yourself for success in this growing market. Whether you’re drawn to the energy of downtown or the historic allure of Old Salem, there’s a corner of this city perfect for your next investment property.
